‘The Crafting of Simplicity’: Documentary Film to Launch New Range Rover Velar
London, UK, 1 March 2017 – Land Rover has released a documentary-style launch film for its all-new Range Rover Velar, narrated by British actor Damian Lewis.
The 15-minute film, The Crafting of Simplicity, tells how Land Rover created the Range Rover Velar, a mid-size SUV shaped by the concept of reductionism. It explores some of the engineering challenges involved in reducing complexity to develop a pure design.
Directed by award-winning documentary-maker Ben Lawrie, the film was screened for the first time during the world premiere of the Velar at the London Design Museum this week. It is narrated by the British actor and producer Damian Lewis, best known for Homeland and Band of Brothers.
The film features Land Rover designers, engineers, coders, technicians and clay modellers – all responsible for the precision craftsmanship, innovation and attention to detail involved in developing the new Velar. It can be viewed on Land Rover’s YouTube channel: youtube.com/LandRover
The new Range Rover Velar fills the space in the Land Rover line-up between the Range Rover Evoque and Range Rover Sport. It offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment.
The launch film will be followed in the summer by a 45-minute documentary on the creation of the Range Rover Velar, made by the same production team and exploring the themes of design and engineering in greater depth.