top of page

Legendary British car maker Jaguar is embarking on the biggest challenge of its 82-year history: making its first electric car. 

This is the story of how they did it...

 “It’s the first big change in a hundred years in the motor industry... 

...and that’s a real challenge for us.”

Ian Callum, Director of Design, Jaguar

With exclusive, behind-the-scenes access to Jaguar’s state-of-the-art engineering laboratories and top-secret design studios, Going Electric shows what it takes to make a sophisticated new car and provides an intriguing, inside view of one of the world’s most iconic companies as it grapples with the future.

It reveals a world where technical excellence meets exquisite craftsmanship – where testing is taken to the extremes and the car pushed to the limit.

Filmed in Germany, Italy, Austria and United Kingdom.

OFFICIAL SELECTION - Vsters Filmfestival - 2019.png
WINNER-ORIONIFFInternationalFilmFestival-2019 (1).png
OFFICIAL SELECTION - Shepperton Screenwriting Festival - 2019 (1).png
OFFICIAL SELECTION - Northeast Mountain


Going Electric is available on global video demand platforms, including iTunes and Amazon Prime, where it has been trending on the site's main page.  

The film is also available for TV broadcast and airline sales as either a 57-minute or 48-minute version.  Both versions are available texted or textless and in HD or UHD.

For distribution enquiries or to receive a press pack, please get in touch.

World-renowned car designer Ian Callum reveals his earliest inspiration.  

Childhood creativity leads to aerodynamics testing in Germany.

Artistry in clay: the modelling team at work in Jaguar's legendary Advanced Design Studio.

Testing to the extreme on Jaguar's test track and in its state of the art engineering facilities.



Mark Strong is an award-winning English actor and voiceover artist, based in London.  He is best known for his work on blockbuster Hollywood movies, including Zero Dark Thirty, Sherlock Holmes, The Imitation Game and Kingsman: The Golden Circle.  


Director of Photography

Will Edwards is a BAFTA-winning cinematographer, noted for his work on documentary films for the world's main TV channels.  He has filmed worldwide, working in places as diverse as the Saraha Desert, Guatemalan jungle and Arctic Circle.  


On location during the filming of Going Electric.

BTS gallery
bottom of page